If you run a winery, craft distillery, beverage brand, or import/export operation, you already know the wine and alcohol industry doesn’t stop at borders. Grapes, barrels, glass, packaging, marketing materials, and even your distribution channels often involve multiple countries.
But while your business is built on quality, craftsmanship, and global reach, there’s one factor that can quietly undermine your profits: currency movement.
The price you pay for materials, the margins you earn overseas, and even your cash flow can shift dramatically based on exchange rates. The right FX approach helps you stay in control — so you can focus on creating world-class products, not reacting to unpredictable markets.
Corks from one country, bottles from another, labels from a third — and maybe barrels from halfway across the world. When your suppliers charge in foreign currencies, even small FX changes can push up your production costs.
Many wineries and alcohol producers negotiate fixed prices with distributors. If the currency moves against you, you’re stuck absorbing the loss.
In this industry, delayed payments, open account trading, and seasonal purchasing patterns are common. That means long exposure to currency risk.
Alcohol often carries extra layers of regulation and cost. A weaker currency can make these expenses significantly higher.
If exchange rates suddenly make your products more expensive overseas, buyers notice. FX volatility can affect your competitiveness in international markets.
Lower costs on conversions for raw materials, packaging, and large international purchases.
Lock in an exchange rate now for future payments — ideal for harvest costs, annual barrel orders, or scheduled imports.
Set your target price and get notified when the market hits it, so you convert at the best time for your business.
Hold funds in multiple currencies, giving you the freedom to pay suppliers when the timing is right.
Efficient payment handling for distributors, seasonal buying, or large supply orders.
Keep financial controls tight while giving your team the access they need.
See exactly what you’re paying, monitor your FX costs, and track conversions clearly.
Smarter FX strategy lowers the cost of imported bottles, corks, packaging, and ingredients.
FX planning removes uncertainty, helping you forecast more accurately throughout the year.
Protect your selling prices from currency swings and keep margins stable.
Free up cash by converting strategically rather than reactively.
When FX risk is managed, you can confidently price your products in international markets.
Identify which currencies you pay and receive.
Look at when payments and receipts happen to assess timing risk.
Decide how much exposure you want to hedge.
Use forwards to lock in rates for known future costs.
Set up rate alerts for currencies that matter most to your business.
Use multi-currency accounts for flexibility and control.
Give different teams only the access they require.
The wine and spirits sector isn’t like other industries. Seasonality, bulk orders, long production cycles, and complex logistics all shape how you buy and sell. An FX partner who understands your world can help you:
Plan ahead for seasonal purchasing
Avoid unexpected FX-driven cost increases
Time your conversions intelligently
Provide clear reporting for financial planning
Handle large, irregular, or international payments smoothly
Here’s a simple roadmap to getting started:
Review your current FX exposure
Map out your purchase and sales cycles
Decide which areas need protection
Set up rate alerts for key currencies
Use multi-currency accounts where helpful
Build a hedging plan that fits your business rhythm
If currency fluctuations have been eating into your profits — or if you’re planning to grow internationally — now is the time to take control. A well-designed FX approach helps you protect your margins, support your supply chain, and scale your brand with confidence.
When you’re ready, we can help you put the right strategy in place.
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